Case Studies

GW Energy Ltd - The Brief

« Return to Case Studies

GW Energy are based in Sheffield, and originally specialised in providing control solutions for industrial and commercial plants, processes and buildings. Increasingly customers were looking to GWE to provide controls to save energy across their company in areas such as heating and lighting.

Company Profile

GW Energy are based in Sheffield, and originally specialised in providing control solutions for industrial and commercial plants, processes and buildings. Increasingly customers were looking to GWE to provide controls to save energy across their company in areas such as heating and lighting. As this demand grew, GWE decided to focus 100% on lighting control solutions, which reduced energy consumption by using standard time and occupancy controls to turn lights off when not required.

However, this solution alone did not help the thousands of companies across the UK that operated very long hours, even 24/7, and so would find it difficult to ever turn lighting off.

GWE set themselves an objective to look for a solution that would reduce consumption of electricity for these companies whilst their lights were on.

After finding a technology being used for a different application abroad, they needed assistance to develop the ECOMAX idea into a saleable, cost effective product that was right for the UK market. At this point GWE recruited the help of MAS, via the Sheffield Manufacturing Group, to assist with the feasibility of manufacturing the whole ECO-MAX control system here in the UK.

GWE now offer a range of fully UK manufactured ECO-MAX Lighting Optimisers that reduce electricity consumption by 20-50% across a majority of industrial and commercial businesses. This means that customers benefit from both substantial financial savings, as well as contributing to significant reductions in UK CO2 emissions.

Making it Happen

In the first instance, MAS helped GWE to fully assess their existing products developed with imported components, highlighting their strengths and weaknesses. A superior design for a new unit was then developed which built on the strengths and removed all of the weaknesses

The feasibility of fully manufacturing the new unit in the UK was then assessed, quantifying and sourcing a bill of materials, and then using Lean Manufacturing techniques to reduce costs to a minimum.

It was noted by GWE that there were still issues with fitting the smaller ECOMAX products’ pricing into the customers required return on investment (ROI) model. Therefore, in the second MAS project, they focused on two things, firstly, reducing the production cost of the smaller units, and secondly, reviewing the ROI model.

The result was that a further reduction in production costs was achieved, widening the market for the product at the smaller end of the ECO-MAX range.

Alongside the MAS projects, GWE has been aggressively marketing both the company and the ECO-MAX products, culminating in exhibiting at the NEMEX, a National Energy Management Exhibition held at the NEC. This was very successful, and in addition to their target market, a number of enquiries were made for a micro business sized ECO-MAX, or possibly even a unit for the domestic market.

GWE called in Michael Whiteley from MAS to discuss this opportunity, and this soon became the third MAS project, where a manufacturing strategy was looked into for breaking into this large untapped market. The outcomes were very promising and GWE expect to be developing the new ECO-MAX products very soon.

Wayne Cramer, Operations Director

“We have found our MAS interventions invaluable during the development phase of our ‘re-born’ company. We are an engineering contractor and have been providing a string of bespoke services for many years, so the change in direction towards a repetitive manufacturing solution was quite a culture shock. MAS provided the focus, formal processes and support in order for us to make the best of this great opportunity to establish ECO-MAX at the forefront of the energy saving market.”

What GW Energy clients said:

“In today’s climate of ever increasing energy costs, it made financial sense for Cepac to install ECO-MAX lighting optimisers to our factory lighting. The system reduced our annual electricity consumption by 365,940 KWhrs and cut our electricity cost by £10,624, providing a full return on investment in just 14.7 months!”
Tim Bradburn
Financial Director, Cepac


“To help meet our energy efficiency targets, 3M has now installed ECOMAX lighting optimisers at four of our UK sites, which last year reduced our annual electricity consumption by 820,640 KWhrs, and saved us £32,313 in electricity charges. The environment also benefited from a 352 ton reduction in the level of harmful carbon emissions released into the UK’s atmosphere by needless electricity generation.”
Geoff Armstrong,
Group Leader Facilities Engineering, 3M

Key Acievements

As a result of a series of MAS improvement projects covering Lean manufacturing, strategy and new product development, the company has achieved the following improvements:

    • Wider range of cost effective products developed
      Increased market opportunities
      Client Return on Investment (ROI) improved by over 25%
      Production costs reduced by an average of 20%
      Lead times shortened by 35%
      Business far more focused on key success factors and direction