Case Studies

Autocruise - The Brief

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Based in Swinton near Mexborough, Autocruise have an annual turnover of £6m, employ 94 and manufacture a range of purpose-designed motor homes, primarily for the UK market.

Company Profile

Based in Swinton near Mexborough, Autocruise have an annual turnover of £6m, employ 94 and manufacture a range of purpose-designed motor homes, primarily for the UK market.

The motor-home bodies are assembled on a standard chassis, provided by automotive giants Peugeot and Renault.

Since the terrorist attack on the World Trade Centre in America in September 2001, there has been a decline in holidaymakers flying abroad; leading to a resurgence of motor-home holidays. This was good news for Autocruise who experienced a drastic increase in demand for its purpose-designed motor-homes; and predictions showed further demand increases for the year ahead.

Recognising the implications this increase in demand would have on its Manufacturing operation, Autocruise enlisted the help of PDA Management Consultants (an Associate of MAS) to ensure their manufacturing processes had sufficient capacity to handle this increased demand.

Highlights of Achievements

• £50,000 increased value added • 20% reduction in failure to meet delivery promise • 20% reduction in deliveries giving rise to complaints • 30% reduction in defect or fault rate per unit of output • 10% reduction in labour costs per unit of output • 20% reduction in Stock

In addition to the above, the project also helped to reduce bottlenecks and freed-up sufficient production capacity to accommodate an additional £500k turnover per annum.

Administrative work to control stock and purchasing has been reduced, and the area previously used for storing stock has been released for production.

Making it Happen

The project began with an assessment of the company ’s existing processes.

The production facility was organised in a more efficient manner using 5S techniques. Following this, a production control system was devised, and allied to quality procedures in order to improve co-ordination and planning.

Stock and Purchases were analysed, and improved buying policies recommended. This resulted in a “one stop shop” provision, and the stores area was reorganised to support this change in approach.

Finally, pay/skill levels for all workers were analysed, and a more structured system introduced.

Gordon Bentley, Managing Director

‘The opportunities for our business to grow and be more profitable are there, but we needed to increase the sharing and application of best practice amongst our workforce to maximise short-term gains. Our people have incredible technical knowledge and experience, and we should be pooling this and using it to take our business into the next league. The guidance and support we have gained from MAS Associate Mike Brook has been tremendous in helping us to achieve this. ’

What the Autocruise people said:

‘The 5S process introduced to the employees has had a real effect on their motivation and productivity. The operatives do not now waste as much time on unnecessary things such as looking for tooling – and the procedures are in place for us to carry on the improvement process when the project with MAS comes to an end. ’
Terry
Spink, Production Manager


‘As part of this manufacturing improvement project, we have set out a route map for our future operational development. Whilst we have already achieved significant savings and improvements to date, we also know the areas we need to tackle next to continue improving our performance. ’
Gordon
Bentley, Managing Director